Consciously Crafted: Rugs That Make a Difference
At Natural Rugs Australia, we're not just in the business of beautifying your floors; we're on a mission to make the world a greener, cosier place—one rug at a time! Our commitment to sustainability runs through every part of our process, from the fibres we use to the way we power our warehouse.
Our rugs are crafted from sustainable fibres—jute, sisal, seagrass, and wool—because we believe the best materials come straight from nature. Jute is a robust, biodegradable fibre; sisal, harvested from the Agave Sisalana plant, is remarkably durable for high-traffic areas; seagrass naturally resists stains thanks to its waxy coating; and wool offers exceptional softness and insulation. Each material is renewable, biodegradable, and free from harmful chemicals, caring for both your home and the planet.
Keeping your rug clean shouldn’t come at the cost of the environment, which is why we’ve designed eco-friendly cleaning kits that help tackle stains while protecting the natural fibres. Made with plant-based, non-toxic ingredients, these cleaning solutions keep your rug looking fresh without introducing harsh chemicals into your home.
Sustainability doesn’t end with our products — it’s part of everything we do. We wrap our rugs in organic, compostable, and recycled materials, use green cleaning products, print marketing only on recycled paper, and prioritise working online to minimise waste. Because unwrapping your new rug should feel good — and knowing the business behind it is protecting the environment feels even better.
Beyond our products, we’re taking sustainability one step further by using solar power to run our warehouse. Harnessing the sun’s energy allows us to reduce our carbon footprint and operate in away that aligns with our eco-conscious values. Every aspect of our business is designed with sustainability in mind, from the materials we choose to the energy we consume.
Our wool and jute rugs are GoodWeave certified, ensuring that fair wages are paid and no child labour is involved. Sustainability at Natural Rugs also means being socially responsible — we are proud to have maintained long-standing partnerships with just two trusted factories for over 33 years, upholding ethical standards throughout our supply chain.
As a proud family-owned business in Adelaide, we are passionate about investing in our local community. We employ local staff who bring expertise and care to every rug we craft, while also supporting South Australian events by donating rugs for school fundraisers, sponsoring the Ignite the Light community event at Yorke Peninsula, and contributing materials for bird box projects. Giving back is truly at the heart of what we do.
Choosing a rug from Natural Rugs Australia means more than just finding the perfect piece for your home—it’s about making a conscious decision to support sustainability. With every rug, every package, and every step we take, we’re working towards a greener future. So why not take that step with us? Check out our collection today, and let’s make every room in your home a statement for the planet.
