Five Benefits of Jute and Wool Rugs and Runners

  1. Durability

Known for its durability, jute is a type of grass found in Asia that is known for its durable and pliable properties. Harvested and soaked for up to two weeks, jute has a naturally occurring tan colour with a chunky texture that is surprisingly soft and creates a rustic aesthetic.

Cloudy Beach jute and wool.

  1. Softness

While 100% jute rugs are soft underfoot and perfect for living areas and hallways where there is high foot traffic, rugs that are made from a combination of jute and wool are perfect for bedrooms and lounges where you’re often bare-foot.

Coastal Grey jute and wool. 

  1. Versatility

Due to jute’s pliable nature and wool’s flexible versatility, jute and wool rugs are perfect for creating custom shapes and sizes such as square, rectangle, oval and round rugs.


Lilas jute and wool.

  1. Ease of Care

Jute’s chunky texture and natural fibres mean jute and wool rugs can easily be vacuumed to remove dust and dirt. The materials highly absorbent properties mean you should avoid soaking rugs and runners in water. Liquid spills and residual dirt should be scrubbed lightly using soap and water and then dried with a towel or allowed to air dry by an open window.

Jute’s absorbent properties also mean wool and jute rugs shouldn’t be used in bathrooms or damp areas. Find a full run down on our recommended care and maintenance here.


Arctic Stone jute and wool.

  1. Eco-friendly and Sustainable

With both materials being 100% biodegradable, wool and jute rugs are one of the most eco-friendly homewares around. The natural fibres of both materials out-last synthetic alternatives so that you enjoy them for longer without needing to replace them on a regular basis.

Combine that with the fact that we only work with suppliers who are able to demonstrate environmental best practice in sustainable and ecological processes and you not only have a rug that looks beautiful but is also kind to the environment.